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  1. 7 Essential Skills for Managing PLA Campaigns

    Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). PLA managers need to possess the tools and skills to process these data sets regularly (often multiple times per day) while also...

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    Along with Hangouts, you should make sure that you are changing other aspects of your company, such as your SEO, and utilizing other tools and tactics to be successful overseas. Tips to Using Google+ Hangouts to Improve Your international...

  3. Product Listing Ads: How to Maximize Your Returns

    Make sure that feed is always up to date and upload it into Google Merchant Center, which provides some tools to manage it. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image.

  4. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    Moved search tools and options to the horizontal bar above results. While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, Google has snuck in a huge elephant...