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  1. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  2. SEO Is No One-Trick Pony

    You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same...

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Here are several tools you can use to collect data and the types of conclusions you can draw from their information in an efficient manner. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    You can do this via both Google Analytics and Google Webmaster Tools. Analyze Top Landing Pages From Google Organic (via Google Analytics and Google Webmaster Tools) After Panda 4.0 (coincidentally or not), Google released fetch and render in...

  5. What’s the Deal With Links From M.Biz? Should You Disavow?

    They’ll be listed in your reports from Webmaster Tools and other backlink checkers as artificial-stone.com.cn and not as m.biz sites. When Google employee John Mueller was asked in a hangout about whether or not to disavow links from m.biz sites...

  6. Marin Software Adds Support for Russia's Largest Search Engine

    Global brands often use different local agencies that use various tools to manage the brand’s paid search efforts for that region, he says. This is another win for global advertising support for the platform, as Yandex joins the list of already...