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  1. Google’s 13th Birthday: 12 Top Stories From the Past 12 Months

    Because Bing used clickstream toolbar data as a user signal for their algorithm. Google faced several lows – luring Bing into public fights, revealing their Facebook envy, releasing baffling algorithmic improvements, facing public humiliation in...

  2. Search Engine Algorithm Research & Testing

    We used Toolbar PageRank as a metric, because there aren’t many factors besides link value in its calculation. Performing tests on search engine algorithms can help you stay current on what the search engines are looking for and help guide your SEO...

  3. New Google Browser Extension Helps You Find Related Web Content

    Presumably, the impact of Related will be similar to that of the Google Toolbar. You can optimize your media or page content by improving your rank on other Google services; the images, video, and news content reflect the top results found in...

  4. Facebook Ranking Factors: How to Gain an Edge in the News Feed

    Toolbar PageRank's 0-10 scale). As with Google, Facebook wants to feature reputable sources in the Top News feed, so the goal is showing Facebook you possess that authority in your vertical. The Facebook news feed is important to all of us – for...

  5. Google Finally Admits Toolbar Data is a Ranking Signal

    Unfortunately, confirmation that Google uses Toolbar data is the extent of the news Search Engine Land was able to pry out of Google's Amit Singhal. Andrew Tomkins, Engineering Director at Google and former Chief Scientist at Yahoo, made it quite...