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  1. SEO Is No One-Trick Pony

    As you might imagine, there was a lot of stuff to talk about. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social...

  2. Last-Minute SEO - Here Come the Holidays!

    It does not mean hawking your wares without regard for contextualizing the conversation and making it meaningful to the people with whom you talk. They could also be press releases, syndication, blog outreach, affiliates, or even AdSense.

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Plus, no one likes to see a person or a brand talk about themselves and only share their own content all the time. Blog posts that contain interviews and advice from "money experts" on saving money. Blog: Pick a niche to focus on in your blog, and...

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Talk to them in their natural work or home environment. Participating in Google+ doesn't automatically mean a blog author is a subject authority. Google spam cop Matt Cutts wrote about it in his blog, The decay and fall of guest blogging for SEO.

  6. How Vine Has Changed the Video Landscape in Just 12 Months

    For example, last year Oreo capitalized on the floodlights going down at Super Bowl 2013 by sending out an ad that became the talk of the game. The Unruly blog also posts the "6 Branded Vines You Should Watch Right Now" each week, so digital...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Instead, you're far better off spending your energy persuading consumers to talk about you and your products on your behalf. Maybe record some behind-the-scenes footage for our blog or whatever. Lisa's team wrote on the company's blog almost every...