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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Plus, no one likes to see a person or a brand talk about themselves and only share their own content all the time. Blog posts that contain interviews and advice from "money experts" on saving money. Blog: Pick a niche to focus on in your blog, and...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Let's shift gears for a minute and talk about user engagement and Panda. I posted my initial Panda 4.0 findings on my blog, based on heavily analyzing recoveries and new Panda victims. But Google denied Penguin (or some other spam effort) was...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Talk to them in their natural work or home environment. Participating in Google+ doesn't automatically mean a blog author is a subject authority. Google spam cop Matt Cutts wrote about it in his blog, The decay and fall of guest blogging for SEO.

  5. How Vine Has Changed the Video Landscape in Just 12 Months

    For example, last year Oreo capitalized on the floodlights going down at Super Bowl 2013 by sending out an ad that became the talk of the game. The Unruly blog also posts the "6 Branded Vines You Should Watch Right Now" each week, so digital...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Instead, you're far better off spending your energy persuading consumers to talk about you and your products on your behalf. Maybe record some behind-the-scenes footage for our blog or whatever. Lisa's team wrote on the company's blog almost every...

  7. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Talk to Industry Experts This expert opinion roundup is one of the most popular posts on Cooper's blog, and helped establish him as an authority within the link building niche. This is due to a post on Matt Cutts' blog that sent shockwaves through...

  8. Why Content Marketing is a Definitive Method for Success in 2014

    While the importance of quality content has been preached for a long time, in 2013 it proved to be the talk of the digital marketing industry and beyond. You can easily tell your story by way of content; write a blog post with a personal touch...

  9. How to Plan Effectively for Content Marketing in 2014

    From there, what subgroups of data or information can you talk about online, all the time (to produce original content). As you plan out your company's visibility, think about how you can build thought leadership by including your company leader in...