In the real world, we talk about languages by using their name, for example "English" or "French". This Google Analytics Language report is beneficial for understanding your users better and seeing how activity might vary across different languages.
Information architecture relates to the labeling of website content to support usability and I will talk more about this in the Content and SEO sections of this post. Go overboard on "optimization" and your site may even get flagged as spam by...
Talk about what you liked, who you are, and your ideas. Use Google to find target sites. SEO has changed. We can't rely on spam and automation to boost traffic and search rankings anymore. A few years ago, link builders never gave that kind of...
A computer you can talk to? "People communicate with each other by conversation, not by typing keywords -- and we've been hard at work to make Google understand and answer your questions more like people do," said Google's Amit Singhal in a post on...
In most cases they talk about addressing or finding which links might be the problem in the website's profile. All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion...
In fact there was even talk of exact numbers of too much and too little, but you could still keyword stuff if you did it right. As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to...
Content marketing refers to the practice of creating unique content, driving an audience to it, and then hoping (praying) that the content is useful or engaging enough to get people to remember, share, and talk about it.
Although it's still premature to talk about "ranking" on Google Now's information cards, we can safely assume that current best practices for local SEO will play a key role in staying ahead of the mobile search game.
Step 2: Identify 5-10 Topic Areas You Can Talk and Write About With Authority Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and Twitter so many...
When I talk to people like this, I just feel sad. International brands who have had their site punished through the Google Panda and Penguin updates after entering into agreements with some of the largest and most renowned SEO companies in the U.S...
It's sometimes easy to forget, with all of the feed management talk, that the content of your landing page matters to your PLA campaign as well. Third-Party (Google) Arbitration Both SEM and SEO managers are highly dependent on Google and its...
A lot of people talk about Facebook ads as though they're all the same. Search intent data, as Google can attest, is the holy grail of intent data because nothing reveals more about what people want than the terms they enter into search engines.
Creating AFC that people measurably engage with, measurably talk about, and measurably share, are all points of engagement that search engines leverage to measure the level of "awesomeness. Seth Godin used "Purple Cow", Gary Vaynerchuk used...
Googlers also attend search conferences and talk to people online. Google uses web crawlers (a.k.a.bots or GoogleBot) to find and index web pages by following links. In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals...
Talk about something controversial. Maybe not today, maybe not tomorrow, but I believe enough in Google's power that they will find you. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on...
The firm encouraged websites to adopt the Meebo bar when it decided that its Google Talk Chatback plugin was outdated. Google will close the Meebo toolbar on June 6 and hopes that users will switch to Google+ and its single sign on.
There's been a lot of talk about quality content in the SEO world for the past couple of years. We do our best to be mindful of Google's Content Quality Guidelines and know that a human rater may review the page quality of the content we provide...
Let's talk. I'm a big fan of Google's Coke vs.soda vs.pop survey. Run Surveys: Get an up to date pulse on customer sentiment and market sentiment using Google Surveys or SurveyMonkey. To keep it simple, Google has an index of all of your current...
Talk about an awesome and free tool to help with conversion rate optimization (CRO). Properly building an XML Sitemap and submitting it to Google is one of the fastest ways to get your content indexed and is often overlooked (this is a must read).
In other words, it is a VoIP service allowing you to talk through the Internet. If you really want to talk with this client, and you're the only one who needs to be there (as opposed to your whole team), you might just want to wake up at that time...
