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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    We've actually thought about this quite a bit because from the earliest days it would get us really kind of frustrated when we'd see reporters talk about PageRank and say PageRank is a measure of the popularity of websites because that's not true...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Whereas Penguin is still a switch that flips, or it's something that starts rolling out a discrete time, and so we're a bit more willing to talk about those and let people know and have a heads up, 'hey you might be affected by the Penguin algorithm.

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Talk to them in their natural work or home environment. Participating in Google+ doesn't automatically mean a blog author is a subject authority. Google spam cop Matt Cutts wrote about it in his blog, The decay and fall of guest blogging for SEO.

  5. So... You Think SEO Has Changed?

    In terms of acquiring links, people talk about content marketing like it is some new thing. Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the technical issues like canonical tags...

  6. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    But I'm going to gloss over that a bit and talk about the position-based model in AdWords. This makes sense when you talk about users who compare prices. Modeling tools have been in Google Analytics for a while, so hopefully you've all had a chance...