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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on finance topics. Sun Life Financial If you only check out one company or only click on one hyperlink from this post, let it be to explore...

  2. What Does Google's Link Schemes Update Mean for Guest Posting?

    Digital marketers live and die by Google's link schemes guidelines. Google and Matt Cutts are notorious for leaving these things open-ended, which makes sense – they have to change their mind (and their algorithms) often.

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Google Cold Searches Google I/O - Gadgets, over-heated computers and innovation At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never seem to quite make it past April 2.

  4. Nicolaus Copernicus Animated Google Doodle Models Heliocentric Solar System

    The sun takes the place of Google’s second “o”, which is yellow on days when Google’s regular logo appears on its homepage. An animated Google Doodle today celebrates Nicolaus Copernicus, the Renaissance astronomer who pushed forward the (at the...

  5. The Bra Tree – A New Way Of Thinking About Evergreen Content

    Google loves fresh content. Hopefully, with a little personality and regular care, your evergreen content will grow into a healthy, Google-friendly, backlink-generating forest. As the bra tree stands exposed to the harsh desert sun, its decorations...