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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that Twitter and Facebook do NOT get special treatment in the algorithm. As always, there are contradicting viewpoints on small business SEO and...

  2. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    Our first example is from Google Analytics. In the example below, I sorted keywords by Google rank and the level of competition—less competition, of course, means that it’s easier to move your keywords up the search rankings.

  3. Google, Bing, Yahoo Ordered by French Court to Block Video Streaming Sites

    Previously, they were taking the court regarding Google’s privacy policy as well as a $65,000 fine over Google’s Suggest offering the word “crack” after the name of the France insurance company. Typically, Google gets pirated content sites out of...

  4. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Use ad extensions (Google now gives advertisers a better rank if they do). To optimize for the mobile user, we suggest advertisers ensure first and foremost they have mobile-optimized sites, and these sites are simple to navigate on a mobile device...