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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. Now Back to Our Story . For SEO, Lisa can use the British Outfitters website as the campaign hub, with...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    See the story by Lucia Moses in Adweek, "Video hungry newspapers let outsider play editor" . That's a large footprint in itself, but newspapers are only half the story. The top four U.S.online video content properties in comScore's December 2013 U...

  3. How to Write Headlines Google Will Love & You and I Will Click, Read, and Share

    In fact I think the word "content" will slowly be replaced by the word "story". Story is King" will be the mantra of 2015. So to write effective headlines today, I believe we need to have a mix of keywords for context combined with story elements...

  4. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    However, that may not be the whole story. A recent Pew Study reveals that there is crossover between social media platforms, as illustrated in the context of news. The website should always be the ultimate destination for online activity, including...

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    With a reported 1 million+ downloads in the first few days following the event, spurred on by a stream of tweets, blog posts, coverage by the Wall Street Journal, San Francisco Chronicle, TechCrunch, Chicago Tribune, New York Post, the Hollywood...

  6. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Since then, journalists have relied on press releases to help track company news and come up with story angles and sources. Create an infographic version of press release tell your story. Spark a story idea and attract a journalist or blogger to do...

  7. Reality Check: Google Isn't 'Killing' Organic Search

    But instead of getting caught up on the façade of the SERP with those types of measurements and percentages, there's a little more to the story. It's also worth mentioning that Google said back in 2012 only 30 percent of online searches trigger ads.

  8. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    Everyone has a story to tell,” explained Sage Lewis of SageRock Consulting. I’ve yet to find a boring story from a business in a video yet and I challenge businesses to make me find one! A video can be much more engaging to tell your story with and...