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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. Now Back to Our Story . For SEO, Lisa can use the British Outfitters website as the campaign hub, with...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    See the story by Lucia Moses in Adweek, "Video hungry newspapers let outsider play editor" . That's a large footprint in itself, but newspapers are only half the story. Also, our partners immediately looked to us for all categories of video, not...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    However, that may not be the whole story. A recent Pew Study reveals that there is crossover between social media platforms, as illustrated in the context of news. We’ll use Google Analytics to illustrate how to use data to make informed decisions.