A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...
Everyone has a story to tell,” explained Sage Lewis of SageRock Consulting. I’ve yet to find a boring story from a business in a video yet and I challenge businesses to make me find one! A video can be much more engaging to tell your story with and...
I'm sure you're all by now aware of Google Reader's demise; to many of you this story will have barely warranted a second glance, but for an SEO news addict like me it is a serious pain in the ass. The good news was Google allowed me to get a...
The Customer is the Hero of the Story In a "Star Wars" analogy, the Tourism Australia team views itself as the wise Yoda whispering into the ears of its fans (Luke Skywalker), who are the hero of their story throughout.
Sometimes (apparently) your face doesn't tell the whole story. Much like in 2012, the April Fools' Day pranks arrived early from Google – and it brought the shocking news that YouTube is shutting down to prepare to pick the Best Video ever.
Small businesses can’t newsjack any story, it has to be related to their space. Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical Information and rides the wave of existing demand...
Using the clipboard pane saves endless cycling between slides copying and pasting various objects as it can store 24 items – useful for when you are constructing slides that "build" or you are using a range of icons to represent characters in your...
Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth. In related news, Kevin Allocca announced on YouTube Trends that YouTube search has been added to...
If you try a search for “elephants” there is nearly always news on this SERP but depending on how recently they have been in a big story. Non-biased diagnosis of your SEO progress requires a commitment to thinking about every side of the story, and...
But the fact remains; there are no secrets to this story. Jump on Trends: As news broke, became available, or was leaked, we were on it. We designed a publication calendar for a few pieces of core content, and then set hooks in place to monitor the...
Perhaps the most interesting part of this story is the fact that Rubin will be replaced by the head of Google's Chrome and Apps division, reviving year old rumors that the firm is planning to merge Android with Chrome OS.
Content is best defined as what helps support and tell your brand’s story and news. The answer could be in the form of news, email sign-ups, unique visits, enrollments, etc. The online newsroom provides a way to deliver news 24/7, not just for...
Do they tell enough of a story about what users will get from a click, and is it differentiated from your competition (if you aren't doing research in the SERP by actually searching on your "money queries," then you don't deserve the click!
Journalists read news releases to find out what's being promoted and whether it's worth a story. There’s another school of thought that drafts the release as the final news story itself, saving the journalist the work of setting the scene.
Breaking news score, which is measured as the ability of the news organization to publish a story soon after the event has occurred. Circulation/syndication of the story. Number of original named entities used in the story.
Repurposed: Used in a number of different formats such as uploading video to YouTube, embedded content in WordPress, posting screen shots from video to Flickr and uploading images and text as a story in PowerPoint on SlideShare or Scribd.
Ask employees to tell a story about your products/services. Create videos – people love to consumer reviews, news, funny stuff, etc.via video. MJ: What are the content requirements/measurements for article placement within Bing news?
If that isn't you and you're not flagging a news story, continue to steer clear of the keyword tag. For the most part this advice still stands as the Google announcement pertained only to the news_keywords meta tag for Google News-accredited clients.
This story really begins back in June 2012, when Facebook launched FBX. But it wasn’t until December that the story really became relevant for search marketers. Search marketers got some exciting news in December.
Where SEOs need to be on a monthly retainer to do link development until rankings pay off, PR professionals need to be on a monthly retainer to do story development, until the big placement pays off. Hopefully your story will get picked up and...
