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  1. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Here is a quick view on the current state of web application exploit vulnerabilities. Because they are hardly ever secure, usually connected to a port, and store everything scanned to them. How many negative links will that hidden Viagra store...

  2. OK Google: 'The End of Search as We Know It'

    If you're not yet familiar with Google Now, it's an application that helps people manage their day-to-day tasks, among other things. Because a note to buy milk, paper towels and food for the dog, is a lot more helpful when you're actually at the...

  3. Driving Consumer Insights With Mobile Analytics

    For example, are your users leaving product reviews, referring the application to others, etc. That said, Flurry excels in application engagement – you can define as many custom events as you need. And then specific to the Google Play store, here...

  4. Mobile Marketing: Connecting With Your Audience on the Move

    Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to optimize their campaigns. Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert...

  5. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    The current model of segmented analytics systems for different types of interactions and devices (web analytics focused on pages, mobile analytics focused on application interaction, social analytics focused on likes/tweets/retweet) won't generate...

  6. Top 10 High Impact Google AdWords Innovations to Watch Now

    Some examples of “reminders” would be a sales event, a store opening, application deadlines, or even happy hour specials at a local pub. With a keyword search, Google will automatically select the most relevant product from the merchant center...

  7. 3 Mobile Marketing Must Haves for the Holiday Season

    From these location-specific mobile ads, customers can then click through to the retailer’s mobile application or website where they can engage further, enhancing their entire in-store experience. Once a mobile holiday shopper has been driven to...