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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. How to manage link building and content marketing without getting hit by Google Panda, Penguin, or penalties. The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new...

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    An app store prompt is featured prominently at the top and the bottom of the site displays a number of social media buttons," The Search Agency reported. App Make sure your site is fast: Check out these tools and tips from Google on how to examine...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Reach Mobile App Users on the Desktop If you're investing heavily in mobile apps, but still struggle with how to justify mobile app ROI, use Facebook Custom Audiences to more easily connect the dots between customers who use their mobile apps, but...

  5. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    It can be a customer searching for store directions, calling your business directly or visiting in person. It can be an app download that leads to a purchase, or a shopping process that starts on mobile and then finishes on a computer or tablet...