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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    For instance, say you own an online fashion eyewear store. However, if the fire department's blog has a post that talks about how your store donated free eyewear to all visually injured fire victims within their geographic jurisdiction, the link...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    As you can see above, Wine Racks America’s top three keywords with more than a 97 KEI are "wine rack store," "wine rack design," and "wine cellar ideas. With mobile devices growing in popularity, more conversions happen over the phone versus online.

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions. Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions.