SEO News

Google Store Online

RSS
  1. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    An app store prompt is featured prominently at the top and the bottom of the site displays a number of social media buttons," The Search Agency reported. This is especially important for web-only retailers, those businesses that sell products...

  2. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty percent of shoppers purchased a product from Amazon or another online competitor while they were actually in a store, because the store wouldn't match the price. Forty-nine percent of respondents said they will check in-store inventory online...

  3. 4 Ways to Expand PLA Success in 2014

    With these additions, PLAs tie in to physical store locations and available offline stock. Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Set up local searches to trigger social promotions that offer discount coupons for in-store purchases. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity...

  5. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    An emerging trend amongst mobile device users is "showrooming" – checking out products in store, only to buy online at a later time. Google reported earlier this year another trend in mobile shopping; 84 percent of smartphone shoppers surveyed said...