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  1. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store. And Google says these people are ready to buy once they are...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. How to manage link building and content marketing without getting hit by Google Panda, Penguin, or penalties. The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch...

  3. Your SEO Competition Isn't Who You Think It Is

    In the traditional brick-and-mortar world the customer either bought from my store or they bought from the competitors. Here's why you should avoid making assumptions about who your competitors are, why you should view the competitive landscape in...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions. Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions.

  5. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    An app store prompt is featured prominently at the top and the bottom of the site displays a number of social media buttons," The Search Agency reported. Make sure your site is fast: Check out these tools and tips from Google on how to examine the...