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  1. What is Mobile App Attribution & Why is it Important?

    Unique identifier matching is an automated and real-time way of comparing clicks to installs instead of manually conducting the matching at the end of a week or month using Excel spreadsheets. source=facebook, and visitors from Google to http://www...

  2. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    We had a number of spreadsheets going back and forth, with worksheets containing links that were flagged, links being taken down, and others that couldn't be taken down. Lesson 1 for anyone new to SEO: set up your Google Webmaster Tools account and...

  3. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    In the old days of SEO, traffic and ranking improvement easily justified investment, but those metrics are difficult to argue against CPA, ROAS, CPO, impressions, reach reports or those cost analysis spreadsheets paid search and advertising folks...

  4. Google & NSTIC Leading the March to Digital Totalitarianism?

    Spreadsheets? The NSTIC held a meeting with all the major stakeholders including representatives including Google and PayPal to help explain the who, what, where, when and why. The first three, Google, PayPal and Equifax, were NSTIC credentialed in...