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  1. How Can Good PPC Managers Become Great PPC Managers?

    We then created an Excel spreadsheet that outlined all the potential factors hindering success. Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. And as many of us know, Google isn't always straightforward...

  2. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    What you see here is a drag and drop spreadsheet within AdWords that will allow you to make data exploration simpler and more visual. Choose your attributions and datasets by dropping them into the spreadsheet area, so you can create charts, graphs...

  3. 26 Free Must-Have Tools for PPC Success

    Statistical Significance Spreadsheet Google Drive is great for storing Google Docs and other files. Google Plugin for Eclipse Google Suggest is a fun and enlightening way to do keyword research. FTP for Google Merchant accounts

  4. PPC Management Operations: The Ultimate Guide

    The following screenshot is a sample of what your company's spreadsheet could look like, with the various tabs at the bottom: Google Display Network Management When you're advertising on the Google search network, it includes other search partners...

  5. Why Content Marketing is a Definitive Method for Success in 2014

    If you weren't before, measure your results; whether you do this with an old-fashioned spreadsheet or with the help of Google Analytics. Google's Influence on Content: Panda, Penguin, Hummingbird All of Google's updates in 2013 have proven how...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Then add Neilsen's DMA data to the spreadsheet and divide your unique visitors by Neilsen's number of U.S.households to determine your share of voice across markets. Analyzing your website data with Google Analytics is much like mining for gold.

  7. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    The spreadsheet you will create via my tutorial has several other pieces of data you should analyze. There has always been a lot of confusion surrounding Google Panda. And with extremely low dwell time, users are sending Google and Bing incredible...

  8. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Don’t assume you are done with your link removals because you have a spreadsheet from a few months ago. Based on links downloaded from Google Webmaster Tools, Majestic SEO, and Open Site Explorer, the company tackled its unnatural link situation...