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  1. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    That's like having a house, but putting all your money into repairs to hotel rooms you're staying in. I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial...

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    An in-house experiment in which BBC set up one fake Page for one fake company called VirtualBagel, which had exactly zero products. Nothing beats your own experience and while industry news about the giants in any space is interesting, it rarely...

  3. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The White House and Washington Monument Now when people click on a search ad, Google will teleport through time and space – directly to a business location. Space Needle in Seattle, Washington Google’s practical jokes began a day early in 2012...

  4. Nomenclature: The Industry Case For and Against SEO

    Which one of those goofs is getting into your house? So what do others in the space think about inbound marketing? Almost every change we've seen to search engine results pages has led to fewer organic results – and more prominence given to paid ads.

  5. Social TV Grows Up: Communities and Advertisers Flock

    Their connections to Twitter and Facebook make for easy sharing and they’ve even got an in-house polling feature that allows brands and users to ask questions about different programs. While new applications focusing on the space are popping up...

  6. Paid Search Fire Drills: Common Oversights, Harsh Consequences

    If you're managing a paid search campaign, whether in-house or on the agency side, you have no doubt witnessed your fair share of paid search fire drills. I'd like to share with you some of the completely avoidable fire drills that I have either...

  7. Really Google? Penalizing Good Sites To Get Some Bad Ones

    But for whatever reason, Google dropped on them like a Kansas house on a witch. I do a lot of in-house agency sales which are US geotargeted only. They set up the site, and took the job of SEO serious enough that they've been doing it in house from...

  8. Build a Better Cesspool

    The everyman perception is often about maintaining the big CEO's house in the Hamptons while protecting his blue-blood buddies. Ironically, it seems the everyman is in pursuit of the house in the Hamptons.

  9. Highlights from the SEW Blog: March 24-28, 2008

    In-House & Outsourcing Google's New Wifi Push Will Drive Mobile SearchThere's unused "white space" lying between the regulated TV signals and Google has big plans for them. Depending on Who You AskAccording to today's headlines, clicks on Google...