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  1. PPC Management: Your Past, Present & Future

    This means that PPC managers shouldn't have their feet grounded too firmly in any one place or space of time. For example, maybe your Google Display Network (GDN) volume dips and you need to adjust bids or review placements in order to improve...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    To convert an HTML page into a token sequence, all HTML markup in the page is replaced by white space or, in case of formatting instructions, ignored. Many people mistakenly put their development site up on a server without proper noindex tags or...