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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Use All the Space You’re Allowed Sometimes you might not need a lot of space to say what you’ve got to say, but it actually may be worthwhile to include more copy than less in your paid search ads. This one may not make sense for every advertiser...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    Overall, this holiday will be a great one in the digital space. Google puts out a very helpful calendar here that shows these key dates. We’ve also experienced a huge spike in volume that was all part of a client’s strategy, but Google flagged it...

  3. Writing Your Way to the Top of Search and Social Results

    Filling space with junk content results in junk audience or no audience. Follow Google’s Right Way to Write This can turn your quality content into search- and social-friendly content that can be better found in search, whether that searcher is...

  4. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    The most surprising points beyond that are the higher percentage in position 4 vs.on mobile, which seems to be related to user behavior (aka fat thumb scrolling) and the higher percentages for position 10 vs.both desktop and mobile) that further...

  5. Android’s New Feature Paves Way for Apps Replacing Web

    Third, downloading mobile apps takes time, bandwidth, storage space, and screen estate. Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? If the latter is true, the technology may be related to...

  6. Centralizing Location Data: 3 Steps to Local SEO Success

    After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated to Chicago's Loop. Unfortunately, as it does for so many businesses, updating our online location information was relegated...

  7. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Carve your own space to improve your chances of getting traffic from Google. Low-quality guest posting is something to which Google has turned its attention (and hammer) since the start of the year. Since the days of Web 1.0, there have been many...

  8. Last-Minute SEO - Here Come the Holidays!

    Find an e-zine where you can write an article, go to networking events in your community, do something good like raise money for charity - whatever avenues you have to reach out to your users in the same space where they might be paying attention...