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  1. Combining Social & Content to Earn Visibility & Earn $$$

    It's setting your company up to be a thought leader in your space. Google Alerts Everhart also mentioned that Google Hangouts have worked well for her clients, with the audience liking that real-time face-to-face aspect, and the ability to ask, and...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So it's definitely the case that you can think about not only taking popularity and going to something like reputation, which is PageRank, but you can also imagine more topical or you're an authority in the medical space, or you're an authority in...

  3. 4 UX Tips That Will Improve Your Content Strategy

    A good UI uses white space to its advantage and makes the information easy to navigate. Use Google Analytics to analyze your website's goal funnels and tap into other resources such as your sales team or automation tools to help you determine where...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Just about every professional remotely related to the digital space is claiming some level of SEO expertise. Despite the dependence of millions of businesses on Google Analytics for organic search insights, the topic was a glaring omission from the...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    The system holds a specific ad space while the user is loading a website and the winning bidder pays the second highest bid. These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad...