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Google Social Search Strategy

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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Plan Ahead With Your Strategy Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). Take advantage of the opportunity to be involved and...

  2. Forget Big Content – Small Content Is Critical to Search Success

    You need to ensure you're entertaining your audience but there is also another critical element to include in any strategy designed to win traffic from search. So, how do you go about ensuring you have a strategy filled to the brim not just with...

  3. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Devise a strategy that adds value and then ensure you have a diverse array of tactics in your strategic plan, so no one tactic can ever becomes overly relied upon. Google processes provide tremendously relevant content for every search and they are...