The trick to optimizing links for local search is two pronged – building great national industry links using geo-specific anchor text, and building great links from local authorities. This is different than national link building, where it’s...
It talks about putting a team together and how to find resources like industry news and search conferences. Jones is an industry leader with real-world experiences. One of the all-new chapters in the book, Optimizing for Local Search, introduces...
Twitter is where the news breaks. A marketer can run a targeted ad by location, industry, title, company and other specific demographics. The other social networks – Facebook, Twitter, Google+, and YouTube – all should be in the toolbox of any...
However, not only does asking or requiring links for the review come off as confrontational and like you are trying to influence the news, it also is against Google's Webmaster Guidelines. Deny favored treatment to advertisers and special interests...
Here's a quick recap of search and social marketing news and tips from the past week. He was on CBS news yesterday (here's a recap by CNET). INDUSTRY No More Quick View in Google Search – Google Operating SystemGoogle removes the ability to see PDF...
The good news was Google allowed me to get a backup of them as a .json file. I'm sure you're all by now aware of Google Reader's demise; to many of you this story will have barely warranted a second glance, but for an SEO news addict like me it is...
All this and much more in our quick recap of search and social marketing news and tips from the past week. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has...
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
Here's a quick recap of search and social marketing news and tips from the past week. LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
So any links you acquire are largely on-topic because the award vertical is aligned with your industry and often gets picked up by industry pubs and news outlets, and the winners and nominees promote and link to it.
It’s important to stay up to date when you work in search and every SEO should be spending some time each day learning or keeping up with industry news. I do and the Quick Login for Google Accounts extension is an absolute godsend!
A lot has changed in the search engine optimization (SEO) industry during the past year. You want your content to be the editorial content that makes the news. Panda and Penguin, Google's major algorithmic updates targeting thin content and...
Businesses would blog their specials, new product updates, industry news, holidays and pretty much everything that had to do with their business. On a more advanced level, if you find an industry authority site that has some great content, you can...
A Small List of Email Newsletter Subscriptions – which mostly aggregate industry news and act as another backup for data and information in supporting research. A Small Set of Google Alerts – focused on blog and news resources primarily, because of...
I should mention that those towing companies that I mentioned earlier are being tweeted about (photos, etc.on the local news social profiles here in Kansas City. We really do have a lot of very nice people in our industry.
They also influence Google News search results if you’re logged in. However, he said that the cumulative number of all relevant keyword rankings for your market or industry will show you important trends – especially after updates, re-launches, and...
In 2013, as Google rewards quality and relevancy, there are many opportunities to rank across multiple search types, and in multiple formats to dominate the new Google SERP results across image, video, places, news and social media results.
From my corner of the search marketing industry, there’s been the important news that both Bing and Yahoo continued to gain U.S.market share in December, and I can taste the momentum from our partnership with Facebook.
It really does seem like Facebook is on to something BIG with Graph Search: http://news.cnet.com/8301-1023_3-57564188-93/facebook-graph-search-first-impressions/ http://www.forbes.com/sites/shelisrael/2013/01/16/the-importance-of-facebooks-graph...
