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  1. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Make sure Google Analytics or the analytics package you’re using, and Google and Bing Webmaster Tools are set up and ready to go. For example, share a page versus “Like” you on Facebook. On small sites without any tools, you can navigate to each...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    Google's Webmaster Central Blog has expanded the definition of search engine optimization to include marketing: Internet users (your customers) conduct searches in places beyond the ever-changing environment of search engines Google, Yahoo and Bing...