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  1. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Online leaking of some ads to extend buzz (Okinos). Google Trends isn't a real-time tool, but I found brands like Jaguar, Pepsi, Axe, Kia, and Intuit to be flat year over year in their search volume. I also checked out Google Trends to see if there...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. Although search and social elicit different...

  3. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Content marketing" became a buzz word. Google looking more like a portal (a la Lycos back in the day)? Major Google Changes Reveal the Future of SEO Buying banner ads on search? All of these changes were brought "to a head" for me when I read an...

  4. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    Blogger Buzz Within the search industry we are all aware that Google are heavily promoting Google+ and the usage of Google authorship. However, we did notice a common trend across the financial sector, with JP Morgan, Citigroup, Wells Fargo...