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  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Macy's focuses on events and product plugs to pull in the buzz about itself online, while Nordstrom uses street style palettes and celebrity fashion to reach out to its audience. Since the days of Web 1.0, there have been many tactics that have...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Another tactic that has proven effective is creating a build-up and a buzz prior to launch with a landing page and signup form for notification when the content goes live. It's been pretty clear to most SEO professionals for a long time, even...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Online leaking of some ads to extend buzz (Okinos). Google Trends isn't a real-time tool, but I found brands like Jaguar, Pepsi, Axe, Kia, and Intuit to be flat year over year in their search volume. I also checked out Google Trends to see if there...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. Although search and social elicit different...

  6. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Content marketing" became a buzz word. Buying banner ads on search? All of these changes were brought "to a head" for me when I read an email from Melanie White, Editor of ClickZ dare I say "vital" – to work on gaining links for a website to gain...