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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Like Google, Bing sources app search results from its main index – mobile optimization of your .com site will create a halo effect of visibility for the Bing app. Despite a slow start in mobile, Bing’s foothold on Windows and Kindle devices and the...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    Google, Yahoo and Bing have each published enough about how they view the "quality website", social media and content to justify an integrated approach, rather than the disjointed effort of SEO, social media and other digital efforts independently.

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Bing calls a search malware analysis "wrong". Safe Searching with Bing: A Response to AV-TEST's Search Malware Analysis – Bing Search BlogBing says a recent malware study's conclusions are wrong because AV-TEST used Bing's API, not bing.com.

  4. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    This is a simple example that illustrates the difference between the kinds of results Graph Search returns and how search results from Google (or Bing) would appear. Facebook Graph Search is a social search feature the company announced Jan.

  5. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and algorithms from Google, further consolidation of product search by Amazon, or more meaningful market penetration...

  6. 10 SEO Truths of 2012 for Agencies & In-House Teams

    It has been two years since Google and Bing announced that social signals now account for 8 percent to 10 percent of their organic search algorithms. With the continual convergence of social media and SEO, we also need to think about the prospect...

  7. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    You can do some content advertising with Bing, but it's text only. Their advertising platform works much like a hybrid of Google and Facebook's platforms – you can create text ads or image ads and have them show based on your targeting that can be...