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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...

  2. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    This is a simple example that illustrates the difference between the kinds of results Graph Search returns and how search results from Google (or Bing) would appear. It really does seem like Facebook is on to something BIG with Graph Search: http...

  3. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    You can do some content advertising with Bing, but it's text only. Their advertising platform works much like a hybrid of Google and Facebook's platforms – you can create text ads or image ads and have them show based on your targeting that can be...

  4. Searchers Don’t Want Social in the SERPs, Prefer Bing’s Layout to Google’s [Study]

    Much has been written about the ‘what’ — the divergent paths each have taken with social, with Bing partnering with Facebook and Twitter, and Google famously emphasizing their own social network. Digging deeper into user preferences of the...

  5. How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

    The jury is still out on whether the addition of social results in the manner in which they are implemented today in fact add something positive to the user’s quest for information (all the more so given Bing’s recent announcement that they intend...

  6. Why an Optimized Content Strategy is Crucial for Social & Search

    About 400 days ago (December 2010), both Google and Bing announced that they factor social signals into their organic search algorithms. In my opinion, SPYW is a full out assault on Facebook and Twitter as they don't have the combined search...

  7. Google ‘Search Plus’ and Our Ever Decreasing Circles

    Search engines like Google or Bing don’t make changes to results types, presentation styles, or other quality factors on a whim. For logged in users, if I’m seeing relevant results from people I know, there’s instantly a greater incentive for me to...