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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Free tools like Google Alerts, Hootsuite, Social Mention, and Topsy are accessible ways to begin this process. Search marketers could learn a thing or two from social gurus, too. With the festive shopping season getting into full swing, search...

  2. Using Analytical Analysis to Help Improve Conversions

    Lucky for us, Google Analytics has predefined segments for converters and non-converters. Choosing only one segment at a time to view the following areas in Google Analytics. For those that have taken an analytical review of improving conversions...

  3. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...

  4. Can Groupon Break Into the Search Market?

    If it's all aggregated content just copied and pasted, there will be no search benefit, and Google is not going to keep (the Groupon page) in mind. Spiegel believes that business owners will be well-served by Pages from a search point of view as...

  5. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    If you do a search ad buy in Google, almost by default it’ll include desktop and mobile," says Laszlo. This year, mobile revenues increased 76 percent to $5.3 billion from the $3 billion reported at half-year 2013.billion came from mobile search...

  6. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...