Google's Penguin/Panda algorithm changes combined with the sheer volume of content being produced, makes PR a much larger component to effective SEO. Google wants quality content that is highly vetted.
People are publishers and, as Google evolves, people and the content they produce are beginning to be prioritized by the search engines. Increasingly all search engine including Google are adopting schema.org markups as the industry standard for...
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile...
The quote involves Google Glass, the latest hot item from Google X: Parviz wants the world to see Glass in the context of Google X: It’s aimed at making access to knowledge so fast and seamless that it “fundamentally changes the meaning of knowing...
Because of this, Google is reengineering their products – such as Maps – to sustain their monopoly on search Whether it comes to knowing where you want to go, or knowing what you need to buy, or knowing when that new restaurant opens – and what...
We are excited about the prospect of working with the Google Maps team to enhance our search capabilities and to join them in their ongoing efforts to build the best map of the world," he wrote. We're excited about the prospect of enhancing Google...
For the record, my favorite failure is Topeka, Kansas changing it's name to Google, Kansas in an attempt to get Fiber in their city. I'm writing a post about egobait for link building for Search Engine Watch and am trying to get some ideas for how...
Tools such as Social Mention, Google Alerts, and fancier tools like Viral Heat, HootSuite, and others provide those managing the brand with immediate visibility into target brand perception. Steps to Calculate Social Media ROI Using Google Analytics
As Google matures as a search engine, silver bullets are becoming rarer and rarer. Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change.
Google Analytics: http://www.google.com/nexus/4/? For example, you may have social efforts that span numerous sites, all utilizing a single bit.ly URL with a single campaign tracking code, which is a great first step, but any further analysis on...
SEW: How do you feel now that Google Penguin 2.0 has arrived? With Link-building being one of the things under Google's microscope, all signs have been pointing to having to earn links by pushing out valuable and relevant content… content that...
Are algorithmic updates created solely to force webmasters to buy ads and increase Google's bottom line? It's no conspiracy that Google wants to make profits, but Google's Distinguished Engineer Matt Cutts has come out swinging against an often...
Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. Tools like AdWords Placement or the Google Ad Planner allow you to expand your reach to sites where you're most...
Dominate the entire first page of Google for brand related search queries. Let's look at how you can monopolize all brand real estate on the first page of Google. Brands that have verified Google+ accounts can capture side rail real estate for...
Before anyone hires you, they Google you (and Facebook you and Twitter you and Linkedin you, etc). So Google yourself first. If you Google Kris Carr, the two personal branding phrases that jump out are "wellness activist" and "cancer thriver".
Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that all-important visibility. You have the option of signing in with your...
Most of us know that SEO is not just about ranking first in Google for the preferred set of keywords, but the people you have to report to might not be on the same page. Whether you're using Google Analytics, Coremetrics, Omniture, or another...
Search engines practice good pagination practices as well, so take a page (or a post, if you will) out of Google's playbook. What's more, Google is gathering social data and this data impacts rankings.
Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
Well, if you know how often a typical SEO/PPC lead is going back to Google and using a particular search term to reconnect with your service or product, you can then attribute this lead back to a particular marketing activity which focuses on...
