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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    More than 90 percent of the sharing that happens does so through email, SMS, IRC, and other "private" channels. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user...

  2. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    You have to worry about social bookmarks, collaborations, blogs, microblogs, pictures, music, events, video, reviews, social networks, and even SMS. Google searches are in Spanish. For search marketers in 2013, the message today at Covario’s...

  3. Google as Your Identity Provider: Where Are We Now?

    The question just becomes, how far does it go once implemented, once you need to use your IdP to transact and that IdP also houses/scans your email, knows where you were this morning (phone), who you talked to in chat/email/sms/voice, what...

  4. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Facebook News Feed Ads), most mobile ad formats today fall into the main categories of search, display, SMS, or video. This will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage (Google says 50...

  5. Google Pulls Fake Angry Birds, More Malicious Apps From Android Market

    If installed, the Trojans will attempt to send a premium rate SMS using short codes. F-Secure said that previously all of the premium rate SMS Trojans it had seen were targeted at Russian users, but the latest batch were aimed at people in 18...

  6. How to Use QR Codes for Better Conversion Rates

    Provide contextual assistance (How-to steps, link to get a reader app, call-to-action, barcode link or SMS alternative, etc. Google Places Review Flyers posters” for on-site use with QR codes that encourage users to scan and review the location.

  7. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    While SMS (text message) and display ads currently are the most popular formats, the faster growing mobile search ad category is expected to overtake this soon. Much has been written about Google mobile search ads (Click-to-call, Location...