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  1. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...

  2. Dealing With Onsite Duplicate Content Issues

    SmallSeoTools: To check for plagiarism, copy and paste your blog post in the box and the tool will tell you how original is your content. Other causes of duplicate content can include scraping and content syndication; paginating comments; similar...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    This post can get you moving in the right direction from a mobile Panda standpoint, and quickly. The post would get way too long. The default report will be filtered by Web (for Web search). We all know mobile is growing rapidly, but there are...

  4. Google Informs Webmasters of Faulty Redirects for Mobile Users

    In the post on faulty redirects, Google gives the following suggestions for a plan of attack: It’s no secret Google is pushing for sites to be more mobile-friendly. You can guess what might happen next: It’s likely in some cases the user would have...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Client-side JavaScript is great for making innovative and user-friendly web sites. Brands and agencies should understand that building in the technical elements to ensure that Javascript-heavy sites are indexed and linkable should be considered non...

  6. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Then, after analyzing more companies impacted by Panda 4.0, I wrote a follow-up post here on Search Engine Watch explaining additional findings based on my analysis. The post covered syndication problems, indexation and Panda, keyword hoarding, and...