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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Mobile Device Here's how you would target site content to mobile phone visitors: Visitors to their sites view customized content based on: Having personalized content geared toward the searchers query on the page also provides a strong signal to...

  2. Google AdWords Adds Consumer Rating Annotations

    or 'Which mobile service provider do you use? AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys...

  3. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    The obvious would be the geotagging data that is included with the built-in GPS, such as when the photo was taken with a mobile phone. There are many other sites that will show EXIF data, the most common being Flickr, which has the option available...

  4. Future of Search & Content Marketing: Expand Your Mindset

    Think Bank of America, said MacGurn: If users are searching for “B of A” on their mobile device, they’re not likely looking for an “about us” page; they’re looking for contact information. In fact, some industries sway towards a more mobile...

  5. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Coupons: Shoppers in physical stores redeemed many coupons using a mobile device. Sixty-one percent redeemed a mobile coupon from their smartphone while doing an in store checkout. The survey offers many other interesting insights into how...

  6. Google Webmaster Tools Now Provides More Specific Search Query Data

    If you're working on a mobile optimized sites, and don’t forget that Google has best practices for mobile optimized websites on their Building Smartphone-Optimized Websites page. Search query stats for both desktop and mobile will now be displayed...

  7. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Although the Introduction to SEO session was intended for industry newcomers, Shelby's tips offer important reminders...

  8. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice. Contrast this with a separate mobile site which has a different URL and...

  9. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works.