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  1. Using Analytical Analysis to Help Improve Conversions

    Mobile If mobile conversions are 2 percent of total conversions and 20 percent of overall traffic, you may have an issue. Since mobile traffic is all the rage these days and its contribution to overall site traffic is on the rise, let’s review our...

  2. Writing Your Way to the Top of Search and Social Results

    We are writing for the attention deficit mobile user and the desktop power researcher. Think about the mobile use and have a visual slideshow version But quality content of 400 words is about what today’s social and mobile readers really have time...

  3. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  4. SEO Is No One-Trick Pony

    There are certainly many other elements that can go into a "full service" SEO engagement (I haven’t even talked about local SEO, video SEO, image SEO, mobile, or a number of other things), but I hope that this has helped to shape the discussion of...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    We all know mobile is growing rapidly, but there are still many sites with less than 20 percent mobile traffic. Quick Tip: You can create your own segment for just Google Organic traffic to see how much mobile traffic is hitting your site (just...

  6. How to Create a Social Media Friendly Landing Page

    Considerations for the Mobile Audience Does your landing page fit the needs of mobile engagers? Don't require mobile users to type several text boxes of information. Conversely, those of you promoting a mobile app won't get much conversion from...

  7. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will the pages show up in mobile search results? Is the locator optimized for a mobile experience? Mobile Capabilities How will our pages be optimized for a mobile experience? How long does it take for publisher sites to update my information?

  8. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Mobile-friendly sites mean more mobile-friendly search listings to choose from and Google has made it clear that understanding mobile user engagement is key in contributing to SEO success. Many sites have unique mobile URLs and Google has solutions...