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  1. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. Early research on the sites to have benefitted from Panda 4.0 suggests that those...

  2. A Recipe for a Tasty Semantic Search & SEO Salad

    Semantic markup can definitely help, I just don't normally recommend making a major investment in their implementation except for ecommerce sites. We're interested in lexical semantics, although an argument could be made that Google is at least...

  3. China Blocks Google Ahead of Tiananmen Square 25th Anniversary

    In an effort to keep details hidden from Chinese citizens, government officials have chosen instead to block access to specific sites or search terms. All other country specific versions of Google As early as last Friday, Google reported slower...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Mobile-friendly sites mean more mobile-friendly search listings to choose from and Google has made it clear that understanding mobile user engagement is key in contributing to SEO success. Many sites have unique mobile URLs and Google has solutions...