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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Crawl their sites, evaluate their successes, learn from their failures, and use that data to help improve your content strategy. Google Alerts Everhart also mentioned that Google Hangouts have worked well for her clients, with the audience liking...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    For example, if you're to look at sites that are popular, for example porn sites are very popular, but people tend not to link to porn sites. So popularity is some sense is a measure of where people go, whereas PageRank is much more a measure of...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Visibility for keywords searched and content sites that your target market is using. You can also see the type of audience visiting the site and similar sites that you can analyze. Ask yourself: Do any of the referral or exit sites offer...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Visitors to their sites view customized content based on: Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page.

  5. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...

  6. Google Improves GDN Targeting With Bizo Audience Segments

    While advertisers could control specific sites and placements, DSPs and direct to partner buys often provided superior targeting capabilities. While Google has made strides in the past, until now, much of Google’s ability to target on their display...

  7. So Why Did All Those Movie Sites Lose Google Search Traffic?

    The possibility that Google is targeting sites because it simply embedded in these videos is definitely one webmasters should be concerned about. It might unusual to see two sites that are in the same industry, yet are unrelated, both get hit at...