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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Google's search quality team hires human raters (dubbed "search quality evaluators") who help Google rate sites for quality. Businesses and marketers that are already building great brands, sharing information that they've put a lot of thought and...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How many sites does [VENDOR NAME]'s network syndicate to? Will our location information be sent to GPS and car navigation sites? How long does it take for publisher sites to update my information? Does [VENDOR NAME] fix one-off inaccuracies on...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Now that the dust has settled, it's clear that Panda 4.0 was a powerful update that impacted many sites across the web. Once I heard the official announcement from Google's Matt Cutts, I began to dig into sites that had been impacted by Panda 4.0.