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  1. Thanksgiving 2014 - What I’m Grateful for in SEO

    In fact, it was the inclusion of links that gave Google the initial edge that allowed them to assume the role as the most powerful search engine on the Web, a title they’ve run with to say the least. If Cutts’ confirmation wasn’t enough, Google’s...

  2. Are Scholarship Links Considered Unnatural by Google?

    Sites that have overdone it with unnatural links can be manually penalized by Google or can see their site have difficulty ranking well because it has become suppressed by Google’s Penguin algorithm. But, for other sites, these links are part of a...

  3. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But you might be wondering why those sites would employ such risky tactics (especially when our furry black and white friend is actively roaming the Web). Supplementary content (used by Google in its Quality Rater Guidelines) is any additional...

  5. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search results.

  6. Former Google Employees Launch Adult Entertainment Search Engine

    So on September 15, a handful of former Google employees launched search engine Boodigo, which helps users find pornography on the Internet. This process helps eliminate the spyware and viruses that many users accidentally download on adult sites.