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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    User-posted content for unique or unusual hobbies, for example, where "expert advice" is found on blogs, forums, and other user-generated content websites. Forums with experts on particular topics "ranging from sewing to car repair to do-it...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc. Join us next month when all will be revealed next time, exclusively on Search Engine Watch. Over the next few weeks, Lisa supervised the shoot...

  3. Google Keyword Data Goes Missing Again, This Time From Webmaster Tools

    There has been discussion in the Google webmaster help forums on this topic. The following, while not confirmed to Search Engine Watch by Google, has been confirmed independently by several independent SEO professionals on dozens of sites.