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  1. "Which Update?" Is the Wrong Question

    Let’s imagine that those sites you build links on had low-quality content. Either way, an expert in a ranking drop situation can almost be worse than a beginner at times in not knowing their own baby is ugly, especially if they have other sites...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    So, when Panda focuses on user happiness, it’s not hard to see why sites employing deceptive tactics like what I mentioned above would have a hard time battling the mighty Panda. But you might be wondering why those sites would employ such risky...

  3. Google to Fight Piracy by Modifying Search Algorithms

    An improved DMCA demotion signal in Google search is also being rolled out as part of the refresh, which down-ranks sites for which Google has received a large number of valid DMCA notices. The move is likely to be a result of criticism received...

  4. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  5. Dealing With Onsite Duplicate Content Issues

    The Same URL for Mobile Sites: To solve the duplicate content issues in case of a mobile version of your site, going responsive or the same URL will solve the problem. Identical product descriptions for similar products, either within your site or...

  6. Android’s New Feature Paves Way for Apps Replacing Web

    For those reasons, it makes sense to use your mobile device’s browser to access the majority of websites, then download apps for a handful of popular sites that you use often. Do you think Google will eventually display native apps within their...

  7. Right to Be Forgotten: Google Refreshes Stats

    Google provided a list of the sites that have had the most URLs removed as well as the number of URLs that have been taken down.www.facebook.com: 3,353 profileengine.com: 3,299 www.youtube.com: 2,395 badoo.com: 2,207 groups.google.com: 1,949 www...

  8. SEO Is No One-Trick Pony

    There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page. And, in some cases, that "one thing" was the fact that their title tags were absolutely...