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  1. Your Job Is to Make Google Look Good

    The bottom line is that the search engines want to know that your site does a better job of satisfying users than the other sites out there. People link to other sites when they believe that doing so benefits them.

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  2. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. Brands and marketers can gain inspiration from the E-A-T...

  3. "Which Update?" Is the Wrong Question

    Let’s imagine that those sites you build links on had low-quality content. Either way, an expert in a ranking drop situation can almost be worse than a beginner at times in not knowing their own baby is ugly, especially if they have other sites...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise. So, when Panda focuses on user happiness, it’s not hard to see why sites employing deceptive tactics like what I mentioned...

  5. Google to Fight Piracy by Modifying Search Algorithms

    An improved DMCA demotion signal in Google search is also being rolled out as part of the refresh, which down-ranks sites for which Google has received a large number of valid DMCA notices. The move is likely to be a result of criticism received...

  6. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  7. Dealing With Onsite Duplicate Content Issues

    The Same URL for Mobile Sites: To solve the duplicate content issues in case of a mobile version of your site, going responsive or the same URL will solve the problem. Syndicate Carefully: In case you syndicate your content on other sites, be careful.

  8. Android’s New Feature Paves Way for Apps Replacing Web

    Do you think Google will eventually display native apps within their search results? Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? For those reasons, it makes sense to use your mobile device...

  9. Right to Be Forgotten: Google Refreshes Stats

    Google provided a list of the sites that have had the most URLs removed as well as the number of URLs that have been taken down.www.facebook.com: 3,353 profileengine.com: 3,299 www.youtube.com: 2,395 badoo.com: 2,207 groups.google.com: 1,949 www...