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  1. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    A "trusted source" points you in the direction of a steak house, which sounds like an incredible place to get a serious filet mignon. It reminded you of one of those roadblock ads you’ve seen online. Get unbiased third parties to review your site...

  2. 26 Free Must-Have Tools for PPC Success

    I was doing in-house PPC at the time, and we actually hired an intern to update ad copy for us, it was that arduous to do manually. If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor.

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    That's like having a house, but putting all your money into repairs to hotel rooms you're staying in. Banner ads weren't cutting it, obviously. It's the next stage of the advertorial - those ads or "special advertising sections" that appeared in...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    An in-house experiment in which BBC set up one fake Page for one fake company called VirtualBagel, which had exactly zero products. Why are spammers and malware authors clicking on Facebook ads that appear around the site to Like sites, rather than...

  5. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Advertisers will not be able to use contextual or affinity-based targeting options open to Facebook Ads advertisers; they can only use information they have in-house or through data partners. It allows marketers to display specific types of ads to...

  6. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The White House and Washington Monument Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making their debut, then continued early this morning with the YouTube Collection, Google Racing, Click-to...

  7. Google to Protest SOPA on Home Page Tomorrow

    In November, Google protested against SOPA at a House Judiciary Committee hearing. Google won’t be going quite as far as some other sites. Last year, we took down five million infringing web pages from our search results and invested more than $60...

  8. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Senate and House of Representatives. We run an SEO community and by and large no one talks about actual client names nor URLs, except for the in-house folks. Search Engine Watch Director Jonathan Allen looks for the silver lining, saying, "All the...