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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. Many people with image-rich sites were puzzled when their...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Social media sites and blogs account for 23 percent of all time spent online.percent of consumers believe that organizations providing custom content are interested in building good relationships. B2B companies that blog generate 67 percent more...

  3. 10 Google Analytics Custom Events That Track the Untrackable

    How to Use This Custom Event: This event is probably the most abstract, so let's use a real life Google Analytics higher education case study. The last Google Analytics custom event we'll discuss is representative of the infinite number of custom...

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    When a 404 (“page not found”) error occurs, make sure you have a custom page to help your visitor find something else of use, even if it wasn’t what they were looking for. For larger sites, there is a modest annual fee.

  5. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Today, big data app company BloomReach announced a way it aims to bridge the gap between multidevice shopping by delivering custom content to mobile users. When BloomReach detects that the intent and behavior on a single merchant's web and mobile...