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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I won’t cover the steps in this column, but creating custom segments is a powerful thing to do when analyzing websites. We all know mobile is growing rapidly, but there are still many sites with less than 20 percent mobile traffic.

  2. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Creating custom "share" UX elements and functionality including sharable URLs helps mitigate the inability of users to copy and past URLs that accurately reflect the state the user is seeing: But even for web developers preferring custom Javascript...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Google Analytics Custom Report To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. Even if you feel you've been publishing amazing content...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] offer a custom service package? How many sites does [VENDOR NAME]'s network syndicate to? Will our location information be sent to GPS and car navigation sites? How long does it take for publisher sites to update my information?

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Common metrics for assessing customer engagement are bounce rate and pages per visit, but ideally, the site owner will also set up more specific custom event tracking. Mobile-friendly sites mean more mobile-friendly search listings to choose from...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. Many people with image-rich sites were puzzled when their...