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  1. 15 Ways to Make Small Budget Content Creation & Marketing Work

    There are sites like this one devoted to weird sale items. These guys promote companies by wearing their T-shirts and doing crazy stuff for them via social media. It can work really well to assign budget to paid search, across Google and Facebook.

  2. Print Journalists Optimistic...Or Not

    For example, when asked how they acquire information about a company, the journalists who were surveyed cited company Web sites (89%), Google (73.8%), e-mailed press releases (72.7%), conversation or personalized e-mail from a PR person (70.9...

  3. Top ten stories from SES New York – Day 4

    You'll find reasons to sleep above the covers after you read the next installment Social Media: What Is It and What Is It Good For? Plus, there are so many search engine marketing news sites and SEO blogs that have been covering SES New York that I...

  4. Copyright Law: What Search Marketers Should Know (Part 2)

    There is much material today on social media/UGC sites full of copyright infringements. A publication can include all online service providers (OSP) sites featuring the infringed content, including the search engines in their own search results pages.

  5. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Andrew Goodman is the founder and principal of Page Zero Media and author of Winning Results with Google AdWords. Cutts went on to explain that the common Sitemap format would ensure that sites could convey information about themselves to the...