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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Google's search quality team hires human raters (dubbed "search quality evaluators") who help Google rate sites for quality. Businesses and marketers that are already building great brands, sharing information that they've put a lot of thought and...

  2. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    And as Google drives more traffic to those sites, it gains more intelligence about that content and how users interacted with that content. Again, the time threshold you use completely depends on your vertical, so 20 seconds might be acceptable for...