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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] offer a custom service package? Will our location information be sent to GPS and car navigation sites? How long does it take for publisher sites to update my information? Does [VENDOR NAME] fix one-off inaccuracies on publisher...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. Many people with image-rich sites were puzzled when their...

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    When a 404 (“page not found”) error occurs, make sure you have a custom page to help your visitor find something else of use, even if it wasn’t what they were looking for. Often, sites are built at a URL (uniform resource locator) that isn't the...

  4. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Today, big data app company BloomReach announced a way it aims to bridge the gap between multidevice shopping by delivering custom content to mobile users. When BloomReach detects that the intent and behavior on a single merchant's web and mobile...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    In order to help answer that question he created this handy Google Analytics Custom Report, called Landing Page Testing Ideas, which, in addition to bounce rate, includes the following engagement and acquisition metrics: average visit duration and...

  6. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Images, social sharing, video, expanded distribution, custom RSS and file attachments come with the upgraded packages. The free plan includes unlimited pitches, unlimited multimedia and is hosted forever as well as distribution to major search...

  7. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The search giant plans to equip more than 1,000 kangaroos with 360-degree cameras powered by solar panels stitched into custom-made “roo jackets” to capture images as they hop around during daylight hours.

  8. 10 Ways Rehashed Content Fails Your Website

    With web copy, commissioning content when you know the layout of your page is a custom service, and you can expect a higher standard of product as a result. Google's Panda update was a tweak to the search engine's algorithm that punished websites...