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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    So, when Panda focuses on user happiness, it’s not hard to see why sites employing deceptive tactics like what I mentioned above would have a hard time battling the mighty Panda. But you might be wondering why those sites would employ such risky...

  2. Google to Fight Piracy by Modifying Search Algorithms

    An improved DMCA demotion signal in Google search is also being rolled out as part of the refresh, which down-ranks sites for which Google has received a large number of valid DMCA notices. The update will mean piracy sites are less likely to...

  3. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  4. Dealing With Onsite Duplicate Content Issues

    Matt Cutts offers some great advice as to what e-commerce sites can do to prevent the problem of duplicate content here. Identical product descriptions for similar products, either within your site or across multiple sites selling the same products...

  5. Android’s New Feature Paves Way for Apps Replacing Web

    For those reasons, it makes sense to use your mobile device’s browser to access the majority of websites, then download apps for a handful of popular sites that you use often. Now, what if Google could search within apps, and downloading an app was...

  6. Right to Be Forgotten: Google Refreshes Stats

    Google provided a list of the sites that have had the most URLs removed as well as the number of URLs that have been taken down.www.facebook.com: 3,353 profileengine.com: 3,299 www.youtube.com: 2,395 badoo.com: 2,207 groups.google.com: 1,949 www...

  7. SEO Is No One-Trick Pony

    And, in some cases, that "one thing" was the fact that their title tags were absolutely horrible (yes, there are still some with the title tag of "home" on their home/index page of their sites). There are currently more than 1 million results for...