I think someone starting a business or a campaign in general that is in a vertical that isn't established yet would have a hard time. Do you think using social media alone is enough for a successful egobaiting campaign that will generate links, or...
Imagine I told you that I had published articles in 15 different newspapers, including one in the New York Times, and one in the Washington Post, along with 13 other decent quality sites. If you've been guest posting solely to obtain links, without...
A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR.
The latest Google changes have put a real emphasis on high quality, unique content that is linked to by quality sites. We always see a bump in branded traffic after a big campaign! Indirectly, PR helps SEO generate inbound links from quality...
Updates such as Caffeine and Google Panda reduced rankings for low quality sites and improved rankings for sites with great, innovation, and insightful content. The ‘Bing it on challenge’ signified a sharper and more aggressive strategy whilst...
As a result, getting updated information (e.g.specials, bad PR responses, new campaign creative) can typically be communicated much faster through SEM. This is true for any paid campaign and includes both the pages they land on and the route they...
If these two teams aren't working together, the PR team will often be doing cool campaigns that get coverage, but no links, and the SEO team will be doing another campaign that gets links, but maybe not coverage on those big sites the PR team has...
Guest posts on poor quality sites that, again, don't have a prayer of giving you any good traffic or visibility. Ah, the basics.these are the tactics that can form the foundations of any link building campaign, no matter what your niche or budget.
The cultivation of quality backlinks is massively important in any SEO campaign and you should have a clear strategy of how to get them. Good quality links come from trusted and popular sites. The precise details of the algorithms that Google and...
The development of a great piece of content that’s then supported with a well-executed campaign will always be valuable, but if you have relationships with influencers in your niche and they can be relied upon to support these efforts, your...
Panda, Google's High Quality Sites Algorithm, Officially Adopts User Feedback As Search Signal by Jonathan Allen A PR campaign with substance, content, story, and depth isn't necessarily legal or ethical.
The fundamentals of paid search are still the most important part of a successful campaign. Will +1 shares on landing pages impact the landing page component of Quality Score? How will +1 on ads impact Quality Score?
One could argue that JC Penney just got caught in the crossfire of a massive co-ordinated PR campaign against Google's search quality initiated by a strong group of vested interests. Google's mission is to organize the search index according to...
It appears someone has launched a successful PR campaign poking holes in Google's search quality. But whoever is behind this PR campaign has succeeded in making Google's search quality an issue and making life difficult for content farms.
Although I want to refrain from drawing sweeping conclusions regarding ranking factors based on one case study, I want to stress that as a piece of research this case is a perfect example of the importance of market and competitor analysis at the...
Political connections can go a long way, but a campaign dedicated to obtaining these links isn't the best use of time and resources. One powerful tweet can generate dozens of high-quality backlinks across the blogosphere, which will pass PageRank.
So many companies waste money running a PPC campaign with lousy sites that will not convert. Competition which is slowly building up and that I think will lead to an overall better quality of service to all customers, be it the small mom-and-pop...
The specialist nature of the goods is such that a blogger outreach campaign can be undertaken, looking for product reviews, advertising opportunities, contextual links, or at least deep links from these relevant sites.
If you have a great PR campaign that gets you exposure to, and links from, lots of trusted and authoritative sites, things will go faster for you. You have plans for a great link building campaign, and you're ready to get active in social media.
The trend we're seeing is that highly relevant links from sites with quality link profiles of their own are adding the most value to an SEO campaign, rather than those with outright PageRank (we have also seen a large number of sites suffer...
