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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Many site owners think there is such a thing as a Panda or Penguin penalty. So what are Penguin and Panda? Penguin, Panda, Penalties Though they feel like penalties and are often referred to as such, Penguin and Panda are algorithm changes and the...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    For example the Penguin algorithm, which is targeted towards web spam, or the Panda algorithm, which is targeted towards quality content on the web. Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic...