The industry is different now, but the good news is that you can still be a badass link builder in the post-Penguin era. Putting careful thought and hard work into each link ensures happy blog owners, happy audiences, high quality links, and long...
The new Penguin 2.0, which is the name Google uses internally for the next gen Penguin, will be much more comprehensive than Penguin 1.0 and it will go deeper and have a larger impact than the original.
Well sure it does, in fact part of the Google Penguin update was to help really crack down on what was first known as the over-optimization penalty. Now link penalties are not as new as the other penalties mentioned here today, but the aggressive...
Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept. Imagine I told you that I had published articles in 15 different newspapers, including one in the New...
Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
Penguin kicked spam and anchor text abuse in the knee. Good, normal people got slammed by Panda and Penguin. Penguin changed the game – relevant links created by real humans became our focus, but sometimes we had trouble explaining that to clients.
We know that Penguin is purely a link quality filter that sits on top of the core algorithm, runs sporadically (the last official update was in October 2012), and is designed to take out sites that use manipulative techniques to improve search...
With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization (SEO) tactics, tools, and business processes have changed dramatically.
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
Panda and Penguin, Google's major algorithmic updates targeting thin content and unnatural linking practices respectively, have forced us to evolve. The domain quality scores for these media sites are very high, but if no one is reading the content...
Could the next generation of Penguin somehow be related to another big change Cutts had already announced Google is working on involving merchant quality? Also, Cutts has revealed that Google is working on a significant change to the Penguin...
Last year at SXSW, Cutts hinted at a coming algorithm update to punish sites guilty of "over-optimization", which fueled tons of speculation and dread until Google launched the Penguin update last April.
It took Google's Penguin update to jolt them and remove that misconception. Quality content seems to be the main edifice on which any SEO campaign can gain a deep-rooted search presence. You share quality content with the groups, circles, or people...
If you’re working with a site that relies on this type of tactic trickery in order to survive, then perhaps you need to reevaluate why you’re working with that site, because quite frankly it’s a short term strategy, as you’re constantly wondering...
For webmasters attempting to reshape an SEO strategy that failed in 2012 due to Penguin and Panda, re-engaging SEO cocitation is a smart move. The trick is to find high-quality sites that are relevant, but not competitive.
Google wouldn’t be wasting their time creating the Penguin Algorithm and imposing Manual Link Spam penalties if backlinks didn’t still make a big difference. Keep in mind that Penguin is just the latest anti link spam algorithm rolled out by Google.
So, what causes the surge in traffic that I’ve seen across several of the sites hit by Panda or Penguin? I’ve now analyzed more than 160 sites hit by Penguin, and the culprit every time was a horrible link profile.
There isn't clear evidence that low-quality directories were explicitly punished in a Penguin release as yet, but it does not really matter. This has led to large numbers of sites being hit by link penalties or new algorithms like Penguin.
Even in a post Penguin world, SEO professionals are still asking questions such as: In our post Penguin world, the right and wrong approaches to backlinking strategies should be clear, yet I continue to hear SEOs talk about how backlinking is dead...
I was amazed at how much they retained, including information about Google, Facebook, Panda, Penguin, social media, etc. I learned about Google’s algorithm named “PANDA” that hammers poor quality content on the internet.
