We do our best to be mindful of Google's Content Quality Guidelines and know that a human rater may review the page quality of the content we provide for consumption by users. There's been a lot of talk about quality content in the SEO world for...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Perform Quality Control: Invite multiple people to tear through the staging domain and provide unbridled feedback. Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites can get away...
However, keep in mind that Quora is a relatively new entrant and while Quora has attempted to add users through new offerings such as publishing blogs, quality still trumps quality on Quora. Quora is all about quality and credibility, not quantity.
I guess the genius in Moz's approach to producing SEO content is that they can legitimately claim to be pursuing both of the strategies outlined above; they have long tail content (often of varying quality) produced through YouMoz, while the daily...
Focus on quality over quantity. Only build relevant links on sites that are maintained and read by actual humans. Google Strikes Back Before we defeat the legacy, however, we need to look at how the legacy came to be.
Unless it's a really good one, the quality of the sites connected tends to be pretty low. My biggest concern with networks is the quality, though. Members of the network are indexed in Google, ranking for key terms and their brand, not excessively...
Nearly 60K Low-Quality Apps Booted From Google Play Store In February, Points To Increased Spam-Fighting – TechCrunchSpring cleaning boots a bunch of apps, including many of the MP3/ringtone variety. PortentA study of 27 small business accounts...
Can we really allow this software to bypass our PMLC/SDLC and/or quality assurance governance? However, tag management offers full workflow for testing changes on live sites to ensure compatibility. Many companies offer tag management for free...
We know that Penguin is purely a link quality filter that sits on top of the core algorithm, runs sporadically (the last official update was in October 2012), and is designed to take out sites that use manipulative techniques to improve search...
By tapping into what searchers are looking for in your local region, you open yourself to continuous discovery of quality, targeted keyword prospects, that will give your local business a competitive advantage.
What combinations of messages drive the best performance and quality? Reducing the incentive to create low-quality content? We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects...
and the quality of each members' relationships (is so-and-so reaching out to less people, but converting really well on big media sites? For example, bad blood could form between team members or the metrics for success could turn into a quantity vs...
But, thanks to better and better content analysis technology, low-quality sites are no longer a problem. The Quality Problem has Been Solved Nothing’s stopping you from using RTB to target specific sites, but it just doesn’t make a whole lot of sense.
To make the most of the content marketing opportunity and Google’s shift in focus to quality, it's important to optimize content as you write it. As Google makes the shift to focus on quality, relevancy, and content, it's essential that brands...
A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR.
Quality link building is about relationship building. She asked to guest post on sites like SEO Gadget. Don’t be left behind by Google updates. She is getting more world renowned speakers to attend, like Google’s Pierre Far.
With this in mind, your content must be that which serves an informational, resourceful and captivating intent for which it meets Google Quality Guidelines but also would gain the sharing of it by your users socially and hopefully the attainment...
Executing a successful outreach campaign isn’t just about prospecting quality lists. The algorithm Google uses to match advertising sites within GDN is built off the same relevance algorithm used for organic search.
The domain quality scores for these media sites are very high, but if no one is reading the content, it has no value to readers. I always find it useful to look at this as a Google quality rater. We've known all along that we need to focus on...
