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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And I'm looking forward those rolling out because a lot of people have worked hard so that you don't just say oh this is a well-known site therefore should match for this query, it's this is a site that actually has some evidence that it should...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    How do they organize their keyword grouping and is there a better way to drive up my quality score? The only way to monetize this data is if you can compare to your account structure and find better themed ad groups that drive up the quality score...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    We can see what your competitors are doing better than you that are also outranking you in Google, and see if you can make some changes to improve the quality of your site and make it better in the eyes of Google.