Again, while Penguin is an algorithmic change that addresses sites that linking issues, there are also manual site actions that can be applied to your site that means someone on the Webspam Team looked at your site and didn't like what they saw.
Beckman continued his session by touching on other topics as well, including: keyword saturation, knowing your ad and organic positions, optimizing onpage attributes on your site, Authorship, Penguin, external backlink portfolios, Google and Bing...
It has now been 18 days since Penguin 2.0 rolled out on May 22, 2013. Manual penalty recovery and Penguin algorithmic recovery are both appropriate uses of the tool. He shared a half dozen keyword phrases that dropped after Penguin 2.0 rolled, but...
And based on my analysis of now 17 sites hit by Penguin, I can tell you that's exactly what I'm seeing. In addition, my analysis of sites hit by both Penguin 1.0 and 2.0 revealed many websites hit by malware, flagged as attack sites, etc.
Google's Penguin update grabbed the majority of online marketing headlines over the past two weeks with Matt Cutts, hyperbole, and fear motivating many SEO practitioners to expect the worst before the worst even materialized.
Last year after Google Penguin 1.0 launched, Glenn Gabe at G-Squared Interactive did an analysis of sites that lost traffic and rankings, and I covered in "Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites".
When people talk about Penguin's evolution and discuss guest blogging and Google publisher paranoia, it's important to remember that we're talking about Point 1 above. In the run up to Penguin 2.0 people have talked about two aspects of guest...
With SEO proactive is always better than reactive, because only a small percentage of sites hit by the first Penguin have never fully recovered. Other Google Update Checks (Penguin Included) This is going to be the summer of change on Google, and...
The industry is different now, but the good news is that you can still be a badass link builder in the post-Penguin era. Use Google to find target sites. Because you're going to represent yourself as a real human being and put in the time and...
The new Penguin 2.0, which is the name Google uses internally for the next gen Penguin, will be much more comprehensive than Penguin 1.0 and it will go deeper and have a larger impact than the original.
Well sure it does, in fact part of the Google Penguin update was to help really crack down on what was first known as the over-optimization penalty. Now link penalties are not as new as the other penalties mentioned here today, but the aggressive...
Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept. Major media/blog sites are always hungry for content. Some of these sites do accept guest posting...
Interestingly I didn't star as many articles on Penguin; I think that this is a reflection on the fact that Panda was more around owned media (client webpages) rather than earned (links, social signals) assets and therefore the advice was more...
I also showed several screenshots of Google organic trending for sites hit by Penguin. They were exactly the types of links I've seen a thousand times while analyzing sites hit by Penguin. I've completed a lot of Penguin work since April 24, 2012...
I can't project the exact best strategy for sites that I have not even looked at, but I do know that Google is making large investments in the areas of fighting bad links, and I do know that Cutts let us know that a new Penguin update is coming...
For webmasters attempting to reshape an SEO strategy that failed in 2012 due to Penguin and Panda, re-engaging SEO cocitation is a smart move. It is fairly easy for Google's algorithm to spot a cluster of low domain-authority sites that link...
So, what causes the surge in traffic that I’ve seen across several of the sites hit by Panda or Penguin? I’ve now analyzed more than 160 sites hit by Penguin, and the culprit every time was a horrible link profile.
This has led to large numbers of sites being hit by link penalties or new algorithms like Penguin. There isn't clear evidence that low-quality directories were explicitly punished in a Penguin release as yet, but it does not really matter.
Many have suggested that the initial Penguin algorithm included some adjustments for anchor text mix, but I think the surface has barely been scratched on that one, and I believe that Google will do a lot more to discourage artificially created...
Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites In my years of writing here at Search Engine Watch, I have learned (often times through trial and error) what differentiates this site and its core audience from other...
