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  1. Learning to Carry Your SEO Baggage

    The directories you got listed in may seem innocuous enough to slide, but they may also be the underlying reason you’ve spent over a year under Penguin’s thumb, or is it wing? Those could be penalties or the after-effects of Penguin.

  2. Are Scholarship Links Considered Unnatural by Google?

    Sites that have overdone it with unnatural links can be manually penalized by Google or can see their site have difficulty ranking well because it has become suppressed by Google’s Penguin algorithm. But, for other sites, these links are part of a...

  3. "Which Update?" Is the Wrong Question

    After all, let’s say it was a Penguin penalty that hit you THIS TIME. The truth of the matter is this, inherent in the question, "Was my ranking drop related to Panda or Penguin? Let’s imagine that those sites you build links on had low-quality...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the Panda and Penguin updates created many changes in the way we look at off-page and on-page SEO, Hummingbird makes it imperative that we get our link-building strategies completely Google-proof if we don't want to be relegated to the dark...

  5. What’s the Deal With Links From M.Biz? Should You Disavow?

    Manual link penalties and algorithmic devaluations in the Penguin algorithm were created in order to demote sites that are overtly cheating. If you have received a link penalty in the past, or if you have been affected by the Penguin algorithm...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  7. Last-Minute SEO - Here Come the Holidays!

    What about algorithm shifts from updates such as Panda, Penguin, and PayDay? Mostly, though, people optimize their sites to Google’s algorithm first, then Bing and that is about it. However, due to recent Google algorithm changes, if you are using...