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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Specifically, sites employing deceptive or aggressive advertising are facing big problems Panda-wise. I’ve seen the use of heavy pagination a lot during Panda work (and I’ve seen a serious uptick in sites employing this tactic get hit during Panda...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    After Panda 4.0 (coincidentally or not), Google released fetch and render in Google Webmaster Tools. As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong, users from Google organic are happy, and your landing...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the Panda and Penguin updates created many changes in the way we look at off-page and on-page SEO, Hummingbird makes it imperative that we get our link-building strategies completely Google-proof if we don't want to be relegated to the dark...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Sites hit by Panda often have serious problems from a user engagement standpoint, a credibility standpoint, and even a deception standpoint. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check...

  5. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    Google Panda 4.0 rolled out in May and several websites were crushed in the process. The report quotes RBC Capital Markets Analyst Mark Mahaney, who said revenue came in slightly below the street because of the "well-publicized Google SEO algorithm...

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up the frequency of Panda Updates and refreshes. With the recent Panda 4.0 update, it's more important than ever to tend your...

  7. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Again, the analogies I provided are based on actual Panda case studies, including sites that were hit by Panda 4.0. New Panda Information – Google Clarifies Panda Tremors So, if you are seeing tremors, just understand that Google could be tweaking...

  8. Forget Big Content – Small Content Is Critical to Search Success

    Early research on the sites to have benefitted from Panda 4.0 suggests that those brands investing in creating immersive content experiences won, and won big. We've already discussed how changing search behavior is pushing traffic further down the...