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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    But anyone in the company who is active in social media should be encouraged to share the campaign content with their networks. The standard for quality and depth of content for link acquisition campaigns is much higher than the kind of company...

  2. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Test your branded keywords and test your clients’ branded keywords to see if they return the expected search results on these social networks. SEO data and SEO software should be considered a cost of doing business or executing a campaign just as...