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  1. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. If you apply the time and resources to implement and track local campaigns, these efforts...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    But anyone in the company who is active in social media should be encouraged to share the campaign content with their networks. The standard for quality and depth of content for link acquisition campaigns is much higher than the kind of company...