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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    While the lists of tasks may seem long to add to already busy workloads, these are worthy time investments to catch any issues early before they have a chance to negatively affect your effort. These are low-hanging fruit for link-building campaigns...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing.

  3. How to Build Your First Content Marketing Strategy

    For example, readers love top 5 or top 10 lists. But chances are those lists already exist in your industry. Reviewing previous campaigns and assessing your site can help you understand what types of content are getting the most interest from your...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Ego bait pieces (group interviews, "best of" lists, etc) Then maybe you want to develop a broader topic that will be relevant and appeal to a wider swath of bloggers and resource lists. Also, if you have any proprietary data from any paid search...

  5. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    However, you can also exclude Remarketing lists from your distribution as well. Many people utilize their Remarketing lists for targeting the GDN. Behavioral exclusions such as placements and remarketing lists are much more effective than...

  6. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    At least four times, Barksdale spied on minors' Google accounts without their consent, including tapping into Google Voice call logs and accessing chat transcripts and contact lists. Looking to boost your fan base on Facebook with your ad campaigns?