SEO News

Google Sites Content Campaigns Demographic Targeting

  1. Small Business Social Media: 3 Tips to Get Started

    It makes sense to do this now so you know what badges, buttons, and content will perform best based on network and demographic of that network before making a lot of website changes. Each social network supports a demographic that likes different...

  2. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Regarding demographic information on the GDN, the AdWords help section reads: “Some websites on the Google Display Network have demographic information about their visitors, such as social networking sites where users identify themselves by their...

  3. How to Avoid Targeting Paid Search to the Masses in 6 Steps

    It’s the norm for consumer packaged goods (CPG) traditional media marketers to create campaigns and initiatives specifically targeting their desired demographic within traditional media. To help begin the process of targeting paid search campaigns...

  4. SearchDay | Setting Expectations for SEO

    As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's . Yahoo Adds Targeting to Search and Content Ads Posted by Kevin...

  5. A Look at Demographic Bidding for AdWords

    At present advertisers with diverse ad groups within their content campaigns have only one option: split those campaigns into several smaller ones, each containing ad groups with similar demographic targets.

  6. Implementing your Search Strategy for the Latino Market, Part 2

    When measuring by breadth of features – including Spanish language capabilities (allowing Spanish keywords, Spanish Ads, mixing and matching) along with targeting capabilities (foreign countries, language, demographic, dayparting, and region...

  7. Planning your Search Strategy for the Latino Market

    It's important to gather demographic, consumer profile, and search research on how different U.S. Next: Producing, Promoting, and Testing your Latino-optimized search campaigns. Hispanics, you should still be researching Web sites outside of the U.S.