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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Even if you feel you've been publishing amazing content exclusively, most sites host legacy content that can be pretty un-amazing. Poorly written content: Maybe you bought large blocks of content for $5 an article from content brokers or dollar sites.

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] fix one-off inaccuracies on publisher sites? Will our location information be sent to GPS and car navigation sites? How many sites does [VENDOR NAME]'s network syndicate to? How long does it take for publisher sites to update my...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. Early research on the sites to have benefitted from Panda 4.0 suggests that those...