Google now tells webmasters that the key to improve your rankings in search results, you need to create high quality sites with equally quality content. From providing exclusive content on Google+ to hosting Hangouts the live experience kept fans...
In some cases of sites hit by Google's Panda update, the problem lies in a lack of "material content differentiation" in major sections of a site. The reality is that Google looked for signatures of sites that over-prioritize revenue generation...
When you aid sites showing your advertisements with quality images and unique content, normal links can also be included. Link building: Find sites that rank in this phase by already Googling for keyword combinations like "iphone 5s" or "iphone 6...
The B2B buyer finds that vendor sites fail in many ways, including navigation, depth, and accessibility. While Google's Keyword Tool is a place to look for traffic estimates, keyword traffic reports based on conversion or other site performance...
They should be on sites that a real human would habitat, used in a way that a real human would click through and be happy about the destination. It's Frickin' Easy to Build Great Links to Great Sites You find other great and authoritative sites...
No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in-line banner offers. To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends...
Parked domains are placeholder sites with little unique content, so Google doesn't typically include them in search results. This is such a severe warning Google has a live generated feed of sites being removed for it.
Facebook Graph Search is also becoming increasingly important, since Facebook is one of the top ranked and indexed sites on the web. So one of the first things you want to do, Beckman said, is to make sure that your brand has a profile on all the...
And over the past couple years this is become a lot more tricky as Google began penalizing sites with poor quality backlinks. For those who despise link building, and the negative SEO aspect of competitors pointing bad links to websites, the fact...
In April 2013, Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 154.6 million unique viewers, followed by Facebook with 62.7 million, VEVO with 52.9 million, NDN with 45.3 million...
Once you've identified the authors and sites, and the content has been created (which I skipped over intentionally), you now need to connect with the publication gatekeepers. Some of these sites allow you to submit your content through an online form.
Continue to write and build content and posts on a number of influential sites that are relevant to your topic areas As search marketers our job is to ensure sites are visible and understood by search engines whilst providing valuable and relevant...
I found it really interesting; Google announced changes to their algorithm which will favor sites with best-in-class mobile infrastructure; for once I don't think you'd find an SEO that begrudges the changes they are making.
For example, we've seen a couple sites that had millions of pages that had manual web spam action taken on just a very small number of pages, or in one case, just one page. Good news for webmasters who have been struggling to identify links and...
Spend years developing high quality link-bait and become an Authority, and then disavow all the links from sites that Google doesn’t like (even though they voluntarily linked to you because of your great content).
Step 1 — convincing local sites to link to yours — can only be taken by reaching out and building a relationship with local authorities, one at a time. This is different than national link building, where it’s supremely important to build links...
Google called out two specific areas in their blog post – faulty redirects (“when a desktop page redirects smartphone users to an irrelevant page on the smartphone-optimized website”) and smartphone only errors (when “sites serve content to...
That's why celebrity gossip sites do so well. Jo Turnbull: Maybe here, play on people's fear by writing some great posts on home help sites: "Face your fear and banish those spiders from your home for good in 5 simple ways" "3 Ways To Prevent a...
Author Stats allows you to tie in guest posts on other sites by connecting it to your Google + author account. Up to now, it's been hard to know what kind of traffic your posts on various sites get. Since the vast majority of traffic goes to the...
Sites like the Google+, Digg, Reddit, Stumbleupon, YouTube, Flickr, Facebook, Twitter, LinkedIn, Pinterest, to name a few can help marketing teams get their content out to influencers and buyers alike.
