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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works.

  2. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    ComScore agrees the trend is apparent, predicting mobile commerce, or M-commerce, will far surpass 2012's tally: M-commerce has reached a record high percentage of total online spending in three of the last fourth quarters of the fiscal year.

  3. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Based on title tags alone, it seems that the first steps of commerce are beginning to take place right within the search engine result page. Offering free shipping has increasingly become necessary for all ecommerce businesses; consumer have now...

  4. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    They could start with low-hanging fruit like the associations they are members of, the local chamber of commerce, and other organizations they have relationships with. Since relevant and powerful links increase SEO strength, it’s important to...

  5. Google as Your Identity Provider: Where Are We Now?

    Launch of NSTIC at US Chamber of Commerce Meeting (long but important) The other claim to fame for the NSTIC, the big sale, is that you will be anonymous to the sites you visit. Sure Google, PayPal and Equifax were federally credentialed Identity...