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  1. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Many large web retailers offer affiliate programs. Last year at SXSW, Cutts hinted at a coming algorithm update to punish sites guilty of "over-optimization", which fueled tons of speculation and dread until Google launched the Penguin update last...

  2. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Affiliate Content and Links Some companies decided to add an affiliate component to their core domains. They had built up strong domain authority and wanted to use that authority to drive organic search traffic to affiliate pages.