Offering free shipping has increasingly become necessary for all ecommerce businesses; consumer have now come to expect it, based on their experiences with Amazon, Zappos, and other sites. For some pure play ecommerce sites, the search results...
It's sad to read articles; many by bloggers and people who run sites based on contributions from guest bloggers, as to the decline in the importance in guest blogging. Google doesn't like spam, irrelevant content, spam, and dubious backlinks.
There are also many reports that, despite Penguin, Google is still ranking spam sites. Unlike last year's Penguin feedback form, Google isn't giving you the option to report sites that shouldn't have been affected by this update.
Nearly 39 billion video content views occurred during the month, with Google sites generating the highest number at 13 billion and Facebook reaching an all-time high once again with 740.8 million. Google sites had the highest average engagement...
How about where your sites are linking externally? Where are you linking to and are you linking to other sites you own? Not only can these sites be doing things on your site that could be causing you "hack" issues, but also sending links to their...
This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter. Forward-looking webmasters can prepare their sites for Penguin 2014, 2015, and beyond with well-researched, end-user...
The law, which targets search engines that provide snippets, originally would have given news sites the ability to seek monetary compensation for the supposed lost revenue caused by Google and other search engines when using those snippets.
Finding trustworthy authors and plugins that are not abusive is extremely important so I like it when I find confidence in a plugin to use on my own sites, and more importantly, sites for my clients. You can also export all entries as a CSV file...
Use Google to find target sites. Because you're going to represent yourself as a real human being and put in the time and effort, you want to make sure you're only listing sites that are curated by real people.
Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works. How to Use this Segment: Apply this segment to reports in the Audience section of Google Analytics to inspect...
I don't use Chrome, I have a Gmail account only out of necessity, almost never using it, and I often sign out of Google when working on my clients' sites. Yet, while signed out, I still find myself targeted by ads for sites I visited when I was...
If Google's algorithms believe you or your site is an authority in a particular area, they want to make sure those sites rank a little bit higher than other sites. Hacked Sites They are looking for some additional signals for sites that are in the...
Too many links from sites not indexed in Google. For example, one of the last profiles I looked at was a U.S.site that shipped its product only to U.S.customers, but more than 65 percent of their links were from sites outside the U.S.mainly in Asia...
Drive Traffic Through Different Sites Don't take images from Google; instead, find and cite the original source. Google Analytics is also a popular way to assess your performance. If you haven't yet incorporated Pinterest into your social marketing...
The book progresses to creating sites and pages with an emphasis on SEO. The third edition adds information about connecting with Pinterest and Google+ as well as all the new Facebook sponsored stories and Ads and other paid products.
Very few sites have the power and brand to sit around and wait for people to link to them and even those that could, wouldn't have the patience to do so given Google's placed importance on links. Google frowned on this practice and de-indexed some...
In doing so, these videos can then become visible to target connections on important B2B social networking sites like Google+, LinkedIn, and Twitter. Let's review these top sites from a B2B social marketing perspective so we can crown an undisputed...
Every content marketing program should leverage tools and technologies that track and make actionable data relating to your audience (target vs.actual), content (forms and stories), and points of distribution (devices, sites, etc).
Amazon is doing a great job to capture the shoppers frustrated with experiences on other retailer's mobile sites. Even Google noted last year that 65 percent of online searches began on a smartphone. A recent survey by Telemetrics and xAd showed...
Because the combined search-ad system was expected to face challenges initially, Microsoft guaranteed a certain level of revenue for every search query done on Yahoo's sites. Yahoo and Microsoft may have just extended their revenue-per-search...
