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  1. Learning to Carry Your SEO Baggage

    There may be unreachable sites, rankings may drop again before they rise, and certain partner sites may find it offensive that you insinuate a link from their site is something less than a wondrous gift.

  2. Are Scholarship Links Considered Unnatural by Google?

    Sites that have overdone it with unnatural links can be manually penalized by Google or can see their site have difficulty ranking well because it has become suppressed by Google’s Penguin algorithm. But, for other sites, these links are part of a...

  3. Your Job Is to Make Google Look Good

    People link to other sites when they believe that doing so benefits them. In many cases, people should be able to obtain different variants of their needs by clicking through to other pages on your site, or even off to other sites.

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  4. Using Analytical Analysis to Help Improve Conversions

    If there is one thing digital marketers want more of, it is success from their sites and marketing initiatives. Choosing only one segment at a time to view the following areas in Google Analytics. Lucky for us, Google Analytics has predefined...

  5. Writing Your Way to the Top of Search and Social Results

    As brands morph into news publishing-like models, it’s important to take note of what types of content work best on news sites. Follow Google’s Right Way to Write This can turn your quality content into search- and social-friendly content that can...

  6. Can Groupon Break Into the Search Market?

    Next up is a plan to tie listings to reservation sites and scheduling services, ensuring that users can find and buy from local businesses without leaving the site. If it's all aggregated content just copied and pasted, there will be no search...