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  1. SEO Website Audits: Everything You Need to Know Part II

    These can include, but are not limited to a link list with link evaluations, analytics reporting, site crawler findings for example csv documentation from Screaming Frog showing you where your (insert issue) pages are located – as indicated by URL...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Regular readers of this site will be very aware of how Google is changing the game when it comes to surfacing sites it deems are authoritative in any one niche. Creating a site that is brimming with relevant content is critically important.

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    Once you feel you've got the site ready for both search engines and users, there's plenty of time to put on your promotion hat and start bringing in traffic. The tools and tactics we employ may differ, but the goal (for our clients, at least...

  4. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    Start by doing a site search in Google for the name of the domain you're buying, he said. Obviously if a site is showing up in Bing, but not Google, that's a major red flag. Buying a domain without knowing the history can be pretty dicey, and is...

  5. What is SEM? Depends on Who You Ask

    SEM encompasses all of the various ways site owners can use search engines to attract more traffic to their websites. While SEM definitions are accompanied by editorial that appear to promote SEM as a combination of paid and organic, a search...

  6. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Sixty-nine percent of the keyword traffic was hidden due to secure search, but Adams said gShift was able to identify 96 percent of the site's traffic. In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B for secure...